This ultra-moisturizing hair mask revives over-worked and over-styled strands for soft, springy styles. Enhanced with a rich blend of oils and butters, it reduces frizz, detangles hair, and replenishes moisture.

FORMULATED FOR

Ideal for all curl patterns seeking an ultra-moisturizing mask.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk

A hydrating weekly hair mask that reduces frizz and nourishes hair. Leaves your hair hydrated for up to 72 hours – for shiny, smooth, soft strands.

RESULTS

72 hours of hair hydration.

FORMULATED FOR

Ideal for all hair types seeking a hydrating hair mask.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

Our #1 best seller. This multitasking leave-in conditioner, infused with Featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

RESULTS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Ideal for hair types seeking a multitasking leave in treatment.

Patterns: Coily (4C-4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This cream-solid is part wax, part paste, part cream-providing pliable texture and flexible hold. It's a styling product for short hair loved by our Pros that also gives looks a lo-shine finish and body.

FORMULATED FOR

Ideal for short to medium hair lengths looking for pliable texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody - something for everyone who likes to complement their style with a can't-resist fragrance.

This frizz reducing, hydrating shampoo transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating conditioner transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

A weightless heat-protective hair mousse adds volume and body to create gravity-defying styles you can fluff and muss. Plus, it's moisturizing - with a soft, cushiony, crunch-free feel.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a soft, crunch-free volumizing mousse.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day.

This heat protectant cream helps inflate blow drys to luscious new heights. Infused with Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a heat protective volumizing hair product.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

Gently does it. This luxe creamy shampoo has enough moisture for everyone (and every day), helping add shine to hair.

FORMULATED FOR

Ideal for hair types seeking moisture and shine.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood.

A luxe creamy conditioner with enough moisture for everyone (and every day).

FORMULATED FOR

Ideal for hair types seeking moisture and shine.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood.

This styling cream helps build body, adds lift, and creates slicked-back looks. Plus, it enhances curls. Versatile, is an understatement.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a versatile styler for volume or sleek looks.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

This lightweight detangling spray sets the stage by detangling and refreshing hair before applying styling products.

FORMULATED FOR

Ideal for hair types looking for a weightless detangling primer.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

This detangling spray is inspired by old-school barber elixirs. A Bb.Stylist favorite that refreshes and preps hair for styling.

FORMULATED FOR

Ideal for hair types looking to invigorate hair and scalp while detangling.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged, Scalp Care

FRAGRANCE

A scent that stems from the natural aromatic ingredients in the formula - Tea Tree Oil, Menthol, and Peppermint Extract and Oil.

This conditioning styling cream gives separation, subtle hold, and a smooth, satin finish - whether air-dried or blow-dried. It's a dream cream for those who love to look polished and smooth but hate to work at it.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for separation, lived in texture, and subtle hold.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated

FRAGRANCE

Featuring top notes of ozone, middle notes of rose, and a woody base.

This tinted dry shampoo cleanses and gives hair instant fullness with a matte finish - no shower required. Plus, it covers roots to refresh color for medium to dark brown hair.

FORMULATED FOR

Ideal for medium to dark brown, Fine to Thick hair seeking a tinted dry shampoo.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

This tinted dry shampoo cleanses and gives hair instant fullness with a matte finish - no shower required. Plus, it covers roots to refresh color for blonde to light brown hair.

FORMULATED FOR

Ideal for blonde to light brown, Fine to Thick hair seeking a tinted dry shampoo.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

This matte finish sea salt spray adds wind-styled texture to the hair even if you're miles away from the beach. Add body to Fine to Medium hair and get volume at the roots for beachy waves (year-round).

Medium to Thick hair? Reach for Surf Infusion Sea Salt Spray.

FORMULATED FOR

Ideal for hair types seeking beachy, wavy styles.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This heat protective blow-dry cream helps add shine and volume and helps reduces frizz. Plus, it helps keep styles fresh and extend the life of your blow dry.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for bounce and shine.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

These velvety, dry fiber color sticks offer instant root coverage for gray hair with a blendable application.

FORMULATED FOR

Ideal for those looking to effectively cover up gray hair and hide roots.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Unscented

This high-hold hair gel sculpts and shapes hair and gives a shiny, radiant finish that isn't flaky or sticky.

FORMULATED FOR

Ideal for all hair types seeking hold and shine for their style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

Opens with bright citrus and sparkling aldehydes bursting with watery freshness. A heart of white tea and dewy greens bring a delicate transparency while woods and musk whisper throughout.

This heat-protective blow-dry cream helps keep styles smooth and sleek and reduces frizz for up to 3 days.

FORMULATED FOR

Ideal for Medium to Thick hair types seeking smooth, sleek styles.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical Styling

FRAGRANCE

A blend of orchid, star jasmine and patchouli, with fresh notes of citrus red currant. Creamy sandalwood and amber vanilla leave a sweet trail.

This hybrid gel-cream gives grit and lift for tousled texture with a matte finish.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for tousled texture with a matte finish.

Patterns: Straight, Wavy
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Fresh sparking notes of citrus, watery fruits, and delicate floral are perfectly paired with soothing marine nuances throughout. Warm woods and clean musk complete this blend.

This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for voluminous blowout.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Featuring top notes of sparkling cassis with middle notes of watery cyclamen and base notes of mint leaf.

An oil-based styling cream for languid, lived-in looks. This finisher adds polish, separation, and sheen to classic grooming or casual tousling.

Our first-ever product is a shining Bb.Original that brings your cut to life.

FORMULATED FOR

Ideal for Medium to Thick hair types looking to add shine and separation for lived-in looks.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus and pineapple, middle notes of freesia and water lily, and a musk base.

This conditioner helps restore sheen and softness, improve flexibility, hydrate, and reduce frizz. An indulgent conditioner for rich moisture.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for rich moisture and softness.

Patterns: Curly, Wavy
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

This product, with its creamy coconut scent, was created for coconut lovers.

This shampoo with rich moisture helps restore sheen + softness, improve flexibility, and reduce frizz. Plus, its fragrant lather make cleansing a can't-resist indulgence.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for rich moisture and softness.

Patterns: Curly, Wavy
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

This product, with its creamy coconut scent, was created for coconut lovers.

This styling cream for Fine to Medium hair enhances texture and body for a bouncy, air-dried look. All with a product-free feel.

Medium to Thick Hair? Reach for Don't Blow It Thick Air-Dry Cream.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for an air-dry cream.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This styling cream for Medium to Thick hair conditions, reduces frizz, and gives light hold for a bouncy, air-dried look.

Fine to Medium Hair? Reach for Don't Blow It Fine Air-Dry Cream.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for an air-dry cream.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This treatment spray is for breakage-prone or thinning hair. When used as a part of the Full Potential regimen, this highly potent treatment promotes strength and elasticity - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This nurturing conditioner is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our lightweight conditioner helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This exfoliating shampoo is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This transformative clear oil instantly vanishes into hair - reducing frizz and leaving hair with a feather-soft feel and a trace of shine.

FORMULATED FOR

Ideal for hair types seeking a hair oil to reduce frizz and add shine.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This non-aerosol hairspray creates firm (yet flexible), workable and brushable control.

FORMULATED FOR

Ideal for all hair types seeking hold and flexibility in their finished style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Fresh sparking notes of citrus, watery fruits and delicate floral are perfectly paired with soothing marine nuances throughout. Warm woods and clean much complete this blend.

This dry shampoo, style extender, and volumizer gives style a refresh by offering strong oil absorption and a volume boost at the crown.

FORMULATED FOR

Ideal for all hair types seeking a non-aerosol dry shampoo that absorbs oil while creating volume and adding texture

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This 2-in-1 style extender for dry hair absorbs oil at the roots and nourishes ends with no trace of white residue.

FORMULATED FOR

Ideal for dry hair types seeking a dry shampoo.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry, Damaged

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This 2-in-1 style extender absorbs oil and adds volume from roots to ends with no trace of white residue.

FORMULATED FOR

Ideal for hair types seeking a dry shampoo that offers oil absorption and cleansing with light volume.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This heat-protective blow-dry serum cream hybrid helps repair hair and keeps blow dries looking smooth for up to 3 days.

FORMULATED FOR

Ideal for Medium to Thick hair types seeking to smooth and seal split ends.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This rich but lightweight hair serum repairs past wear and tear - and helps fortify against future damage. Highly restorative, it leaves strands petal soft and instantly healthy-looking.

FORMULATED FOR

Ideal for all types of damaged hair.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-treated, Dry, chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

As the fragrance opens, a radiant warm burst of sun-ripened citrus and black currant. Then the transition to soft jasmine and a restorative aroma of soft amber.

This hi-shine pomade gives subtle hold for elegant, polished looks. Plus, it reduces frizz and creates definition.

FORMULATED FOR

Ideal for adding polish and definition to any hair length or style.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Featuring a top note of bergamot with middle notes of jasmine and a base of oak moss.

This hairspray gives flexible, workable hold - plus, it has an exceptional memory for shape (even when brushed).

FORMULATED FOR

Ideal for those looking for flexible shape memory in their finished style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated

FRAGRANCE

The fragrance inspiration has a fresh green top note with a hint of citrus wrapped with the floral scent of jasmine and the warmth of musk and sandalwood.

This firm, no-slip hairspray gives styles strong hold with a modern, brushable, and clean finish. Just twist and open this stay-put finishing spray for looks that hold all day (or night).

FORMULATED FOR

Ideal for those looking to lock in their style with a strong finish.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated

FRAGRANCE

A fresh green top note with a hint of citrus and herbs wrapped with the floral scent of violet and the warmth of rosewood, musk, and amber.

This matte, lightweight clay gives hair texture and workable hold for bulked-up, broken-in looks.

FORMULATED FOR

Ideal for short hair lengths seeking matte, workable texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry

FRAGRANCE

Featuring top notes of pineapple leaf with middle notes of pink rose and a base of vanilla bark.

This hi-hold, crystal clear solid hair gel creates sleek styles with shine.

FORMULATED FOR

Ideal for short to medium lengths looking for high-shine separation.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Featuring top notes of pineapple leaf with middle notes of pink rose and a base of vanilla bark.

This weekly clarifying shampoo lifts away product residue, excess oil, and built-up pollutants - those impurities that can give hair that end-of-week dullness and weigh down your look.

Not this week, build-up. Enjoy a fresh, clean Sunday after a week of hair looks lived to the fullest.

FORMULATED FOR

Ideal for all hair and scalp types that need gentle but deep cleansing, except for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A clean, effervescent scent with notes of Sparkling Cassis, Watery Cyclamen, and Mint leaf to complement hair's Sunday start.

This lightweight and moisturizing conditioner, infused with sea botanicals, creates buoyant body and soft, sea-breezy texture. Your perfect prep for beachy waves.

FORMULATED FOR

Ideal for hair seeking a lightweight daily conditioner that adds texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

Part mousse (but way lighter), part sea salt spray (but less gritty) for big beachy texture with heat-styled polish. Best for those with Fine to Medium hair or anyone looking for big beachy volume.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking beachy texture while blow drying.

Patterns: Wavy, Straight
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This daily sea salt shampoo, infused with minerals and sea botanicals, builds buoyant body and sea-breezy texture. Your perfect prep for beachy waves.

FORMULATED FOR

Ideal for hair seeking a lightweight daily shampoo that adds texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This sea salt spray offers a softer twist on beachy, sun-dried styles with a salt-in-oil formula that builds soft, tousled texture with sheen.

Fine to Medium hair? Reach for Surf Sea Salt Spray.

FORMULATED FOR

Ideal for Medium to Thick hair that's seeking a salt spray texture and subtle shine + conditioning.

Patterns: Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.