This ultra-moisturizing mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 5 fl oz to 6.7 fl oz), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

This weekly mask reduces frizz and nourishes hair to leave it moisturized for up to 72 hours – for shiny, smooth, soft strands.

This sublime pre-styler protects and conditions dry, coarse, or brittle hair – and makes styling a breeze.

This flexible creme solid is part wax, part paste, part creme – for pliable texture with a lo-shine finish.

This translucent dry finishing spray adds volume, lift, and airy texture – instantly.

This multi-tasking, moisturizing shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This multi-tasking, moisturizing conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)

This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.

This heat-protective mousse gives the same volume you love, but with a new, moisturizing formula – for a soft, cushiony (crunch-free) feel.

This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day.

This heat-protective cream helps inflate blow dries to luscious new heights. Spiked with strand-swelling Emblica technology, the formula infuses hair with major volume.

A creamy cleanser with enough moisture for everyone (and every day).

A creamy conditioner with enough moisture for everyone (and every day).

Part mousse, part creme – this body-building styler helps add lift and enhance curls.

This lightweight primer detangles hair, preps hair for styling, and refreshes styles.

This product is formulated with an invigorating blend of Tea Tree oil, herbs and Vitamin E that tames, detangles, refreshes your head, feeds your hair, and soothes your scalp.

This conditioning styling creme gives separation, subtle hold, and a smooth, satin finish – whether air-dried or blow-dried.

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

This sea salt spray adds volume, texture and hold for matte, beachy waves (year-round).

A heat protective blow-dry creme for bounce, shine and volume.

This velvety, dry fiber color stick offers instant gray and root coverage with a blendable, mess-free application.

This hi-hold gel sculpts and shapes hair – for a shiny, radiant finish that isn’t flaky or sticky.

This heat-protective blow-dry creme helps keep styles smooth, sleek and frizz-free for up to three days.

This gel-creme gives grit and lift for tousled texture with a matte finish.

This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles.

This pre-styler spray increases hair thickness before you blow dry to achieve desired volume - for your lushest blow dry ever.

Our first-ever product. This oil-based styling creme gives hair polish, separation, and sheen for languid, lived-in looks.

An indulgent conditioner for rich moisture.

An indulgent cleanser for rich moisture.

This hairspray gives light hold and a brushable, touchable finish that’s perfect for soft styles.

This first-of-its kind creme enhances texture and body for an air-dried look with a product-free feel.

This rich creme conditions, de-frizzes, and adds control – for a refined, air-dried look (that lasts all day).

This highly potent treatment promotes strength and elasticity when used as a part of the Full Potential regimen.

This nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen.

This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.

This transformative oil instantly vanishes into hair – leaving a smooth feathersoft feel and a trace of shine.

This frizz-taming micromist hydrates and softens dry hair – and adds an instant boost of radiance to finished styles.

This holding spray creates firm (yet flexible, workable, and brushable) control.

This dry shampoo instantly creates volume, adds texture, absorbs oil, and refreshes styles.

An invisible, 2-in-1 style extender to cleanse roots and nourish ends.

An invisible, 2-in-1 style extender that cleanses and adds volume from roots to ends.

This serum-in-creme helps repair hair and keep blow dries looking smooth and healthy for up to three days.

A highly restorative, daily fluid for petal soft, instantly healthy-looking hair.

A daily conditioner with marine extracts for lightweight moisture.

A daily cleanser with marine extracts for lightweight moisture.

This hi-shine pomade helps fight frizz, creates definition and gives subtle hold for elegant, polished looks.

This hairspray gives flexible, workable hold – plus, it has an exceptional memory for shape (even when brushed).

This firm, no-slip hairspray gives strong hold with a modern, brushable finish – without flakes.

This matte, lightweight clay gives hair texture and workable hold – for bulked-up, broken-in looks.

This hi-hold, clear gel solid creates clean styles with shine – and zero flakes.

This weekly detoxifying shampoo removes buildup and residue.

A lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture.

Part mousse (but way lighter), part salt spray (but less gritty) – for big, beachy texture with heat-styled polish.

Wash for buoyant body and soft, seabreezy texture.

This oil-infused salt spray enhances texture for sea-tossed waves with sheen.

An overnight treatment to help reverse the appearance of damaged hair – for swingy, silky (de-stressed) strands by A.M.