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    Curl Butter Mask
    Curl Butter Mask
    This ultra-moisturizing mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 5 fl oz to 6.7 fl oz), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.
    A deeply moisturizing treatment for the thirstiest curls
    CA $54.00
    Add to Bag
    Hairdresser's Invisible Oil Mask
    Hairdresser's Invisible Oil Mask
    This weekly mask reduces frizz and nourishes hair to leave it moisturized for up to 72 hours – for shiny, smooth, soft strands.
    Treat hair to 72 hours of lasting moisture.
    CA $54.00
    Add to Bag
    Hairdresser's Invisible Oil Heat/UV Protective Primer
    Hairdresser's Invisible Oil Heat/UV Protective Primer
    This sublime pre-styler protects and conditions dry, coarse, or brittle hair – and makes styling a breeze.
    The best hair heat protection under the sun.
    CA $15.00
    Add to Bag
    Sumotech
    Sumotech
    This flexible creme solid is part wax, part paste, part creme – for pliable texture with a lo-shine finish.
    Styling essential for short hairstyles.
    CA $36.00
    Add to Bag
    Thickening Dryspun Texture Spray
    Thickening Dryspun Texture Spray
    This translucent dry finishing spray adds volume, lift, and airy texture – instantly. (Same formula, new name.)
    A texturizing hair spray that adds airy volume.
    CA $38.00
    Add to Bag
    Hairdresser's Invisible Oil Shampoo
    Hairdresser's Invisible Oil Shampoo
    This multi-tasking, moisturizing shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.
    A featherlight moisturizing shampoo for dry hair.
    CA $39.00
    Add to Bag
    Hairdresser's Invisible Oil Conditioner
    Hairdresser's Invisible Oil Conditioner
    This multi-tasking, moisturizing conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.
    A divine dose of hair moisture.
    CA $43.00
    Add to Bag
    Thickening Volume Shampoo
    Thickening Volume Shampoo
    This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)
    The best volumizing shampoo for instant body building.
    CA $36.00
    Add to Bag
    Thickening Volume Conditioner
    Thickening Volume Conditioner
    This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.
    Body building made easy.
    CA $43.00
    Add to Bag
    Thickening Full Form Soft Mousse
    Thickening Full Form Soft Mousse
    This heat-protective mousse gives the same volume you love, but with a new, moisturizing formula – for a soft, cushiony (crunch-free) feel.
    High-volume hair you can fluff, muss, and touch.
    CA $38.00
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    Thickening Go Big Treatment
    Thickening Go Big Treatment
    This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day.
    The first step to sky-high styles.
    CA $36.00
    Add to Bag
    Thickening Great Body Blow Dry Creme
    Thickening Great Body Blow Dry Creme
    This heat-protective cream helps inflate blow dries to luscious new heights. Spiked with strand-swelling Emblica technology, the formula infuses hair with major volume.
    Your blow dry just got bigger.
    CA $38.00
    Add to Bag
    Gentle Shampoo
    Gentle Shampoo
    A creamy cleanser with enough moisture for everyone (and every day).
    A mild, moisturizing shampoo for a creamy cleanse.
    CA $32.00
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    Super Rich Conditioner
    Super Rich Conditioner
    A creamy conditioner with enough moisture for everyone (and every day).
    Our creme de la creme of conditioners.
    CA $34.00
    Add to Bag
    Styling Creme
    Styling Creme
    Part mousse, part creme – this body-building styler helps add lift and enhance curls.
    “Versatile” is an understatement.
    CA $33.00
    Add to Bag
    Prep Primer
    Prep Primer
    This lightweight primer detangles hair, preps hair for styling, and refreshes styles.
    The ultimate hair styling product for prepping chic styles.
    CA $30.00
    Add to Bag
    Tonic Primer
    Tonic Primer
    This invigorating primer is blended with herbs, vitamins, and Tea Tree Oil to detangle and refresh hair.
    An ode to old-school barber elixirs.
    CA $30.00
    Add to Bag
    Grooming Creme
    Grooming Creme
    This conditioning styling creme gives separation, subtle hold, and a smooth, satin finish – whether air-dried or blow-dried.
    For perfectly-imperfect, lived-in texture.
    CA $36.00
    Add to Bag
    Brownish Hair Powder
    Brownish Hair Powder
    This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.
    Dry shampoo with a little tint, for dark hair.
    CA $50.00
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    Blondish Hair Powder
    Blondish Hair Powder
    This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.
    A little tint, a little texture, a little dry shampoo.
    CA $50.00
    Add to Bag
    Surf Spray
    Surf Spray
    This sea salt spray adds volume, texture and hold for matte, beachy waves (year-round).
    The original sea salt spray.
    CA $34.00
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    All-Style Blow Dry
    All-Style Blow Dry
    A heat protective blow-dry creme for bounce, shine and volume.
    One-step wonder creme for frizz control.
    CA $38.00
    Add to Bag
    Color Gloss in Cool Blonde
    Color Gloss in Cool Blonde
    A luminous hair gloss that adds instant luster and brilliant dimension, neutralizing brassy tones.
    The (instant) hair color enhancer.
    CA $42.00
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    Color Gloss in Warm Blonde
    Color Gloss in Warm Blonde
    A luminous hair gloss that adds instant luster, brilliant dimension – and warm, golden tones.
    The (instant) hair color enhancer.
    CA $42.00
    Add to Bag
    Color Stick in Natural Shades
    Color Stick in Natural Shades
    This velvety, dry fiber color stick offers instant gray and root coverage with a blendable, mess-free application.
    That about covers it.
    CA $32.00
    Add to Bag
    Bb.Gel
    Bb.Gel
    This hi-hold gel sculpts and shapes hair – for a shiny, radiant finish that isn’t flaky or sticky.
    Give ‘em (hair styling) gel.
    CA $33.00
    Add to Bag
    Bb.Scalp Detox
    Bb.Scalp Detox
    This invigorating scalp refresh instantly removes product buildup, oil, and impurities.
    A (tingly, zingy, fizzy) scalp detoxifier.
    CA $42.00
    Add to Bag
    Straight Blow Dry
    Straight Blow Dry
    This heat-protective blow-dry creme helps keep styles smooth, sleek and frizz-free for up to three days.
    Get it straight.
    CA $38.00
    Add to Bag
    Bb.Texture
    Bb.Texture
    This gel-creme gives grit and lift for tousled texture with a matte finish.
    A hair texture cream for that elusive undone-yet-done ‘do.
    CA $36.00
    Add to Bag
    Thickening Creme Contour
    Thickening Creme Contour
    This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles.
    A styling creme for definition – without deflation.
    CA $36.00
    Add to Bag
    Thickening Spray
    Thickening Spray
    This pre-styler spray creates lasting lift, volume, and body – for your lushest blow dry, ever.
    Lush, thick hair starts here.
    CA $36.00
    Add to Bag
    Brilliantine
    Brilliantine
    Our first-ever product. This oil-based styling creme gives hair polish, separation, and sheen for languid, lived-in looks.
    The OG of Bb. gives shiny, silky hair.
    CA $30.00
    Add to Bag
    Color Minded Conditioner
    Color Minded Conditioner
    This deep, moisture-rich conditioner helps preserve color vibrancy and shine.
    Say no to color damaged hair.
    CA $43.00
    Add to Bag
    Color Minded Shampoo
    Color Minded Shampoo
    This ultra-mild cleanser helps preserve color vibrancy and shine.
    Say no to color damaged hair.
    CA $39.00
    Add to Bag
    Creme de Coco Conditioner
    Creme de Coco Conditioner
    An indulgent conditioner for rich moisture.
    Extra hair moisture with a tropical touch.
    CA $34.00
    Add to Bag
    Creme De Coco Shampoo
    Creme De Coco Shampoo
    An indulgent cleanser for rich moisture.
    Extra frizz control with a tropical touch.
    CA $32.00
    Add to Bag
    Does It All
    Does It All
    This hairspray gives light hold and a brushable, touchable finish that’s perfect for soft styles.
    The does-what-you-want texture hairspray.
    CA $38.00
    Add to Bag
    Don’t Blow It (Fine)
    Don’t Blow It (Fine)
    This first-of-its kind creme enhances texture and body for an air-dried look with a product-free feel.
    No-fuss hair cream for easy, air-dried styles.
    CA $38.00
    Add to Bag
    Don’t Blow It (Thick)
    Don’t Blow It (Thick)
    This rich creme conditions, de-frizzes, and adds control – for a refined, air-dried look (that lasts all day).
    A de-frizzing, de-puffing hair moisturizer for air-dried styles.
    CA $38.00
    Add to Bag
    Full Potential Booster Spray
    Full Potential Booster Spray
    This highly potent treatment promotes strength and elasticity when used as a part of the Full Potential regimen.
    For hair that’s fuller, stronger, and stays with you longer.
    CA $70.00
    Add to Bag
    Full Potential Conditioner
    Full Potential Conditioner
    This nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen.
    For hair that’s fuller, stronger, and stays with you longer.
    CA $43.00
    Add to Bag
    Full Potential Shampoo
    Full Potential Shampoo
    This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.
    Helps fragile hair stay fuller and stronger – for longer.
    CA $39.00
    Add to Bag
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