This volumizing shampoo instantly uplifts hair by removing buildup to provide a body-building boost for fine, thin hair that desires thick hair energy. It delivers a touch of lightweight hydration, plus it gives soft, movable volume. And when this volume shampoo is used with our Thickening Volume Conditioner, together, they strengthen and plump strands, add shine, and make for a great hair thickening routine.

RESULTS

When our Thickening Volume Shampoo is used with our Thickening Volume Conditioner, this washday duo gives:
Instantly thicker hair
2x less breakage*
2x shine**

*vs. untreated hair

**vs. unwashed hair

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight volumizing shampoo.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Inspired by the fresh sea air and brilliant warm sun, this crisp, invigorating fragrance has sparkling top notes of lemon, cucumber, and bergamot. Sea water, crisp apple, and exotic water lily add sparkle to the drydown of cedarwood, pure white musk, and soft ambergris.

A lightweight, hydrating conditioner that delivers bounce, instant fullness, and thick hair energy. Infused with our Strand-Plumping Technology, it instantly thickens and plumps each strand from roots to ends for a fuller look. It’s a body-building boost for fine, thin hair that desires voluminous results. And when this volumizing conditioner is used with our Thickening Volume Shampoo, together, they strengthen strands, add shine, and make for a great hair thickening routine.

RESULTS

When our Thickening Volume Shampoo is used with our Thickening Volume Conditioner, this washday duo gives:
Instantly thicker hair
2x less breakage*
2x shine**

*vs. untreated hair
**vs. unwashed hair

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight volumizing conditioner.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Inspired by the fresh sea air and brilliant warm sun, this crisp, invigorating fragrance has sparkling top notes of lemon, cucumber, and bergamot. Sea water, crisp apple, and exotic water lily add sparkle to the drydown of cedarwood, pure white musk, and soft ambergris.

This frizz reducing, hydrating shampoo transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating conditioner transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This weekly clarifying shampoo lifts away product residue, excess oil, and built-up pollutants - those impurities that can give hair that end-of-week dullness and weigh down your look.

Not this week, build-up. Enjoy a fresh, clean Sunday after a week of hair looks lived to the fullest.

FORMULATED FOR

Ideal for all hair and scalp types that need gentle but deep cleansing, except for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A clean, effervescent scent with notes of Sparkling Cassis, Watery Cyclamen, and Mint leaf to complement hair's Sunday start.

Dive into nourished shine with a lightweight shampoo that helps balance scalp moisture, nurtures hair and scalp, and washes away dirt, excess oil, and product buildup without stripping.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Conditioner after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

Dive into nourished shine with a conditioner that helps balance scalp moisture + nurtures hair and scalp. Plus, it leaves your hair feeling smooth and reduces frizz.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Shampoo after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

Our #1 best seller. This multitasking leave-in conditioner, infused with Featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

RESULTS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Ideal for hair types seeking a multitasking leave in treatment and heat protectant for hair.

Patterns: Coily (4C-4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for voluminous blowout.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Featuring top notes of sparkling cassis with middle notes of watery cyclamen and base notes of mint leaf.

This heat protective hair mist shields against heat tools up to 450°F/232°C, repairs damage, and helps prevent breakage. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against drying effects of the sun.

FORMULATED FOR

Ideal for any hair type that is seeking protection from heat.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Heat damage, Chemical damage, or Mechanical damage, Color-treated, Dry, Untreated

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This (super) moisturizing hair mist, enhanced with a rich blend of oils and butters, deeply moisturizes hair, reduces frizz, and provides light hold. On Day 1, 2, 3, and beyond, spray all over to revive, reactivate, and give curls a boost.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking a re-styler.

Patterns: Coily (4A-4C), Curly (3A-3C), Wavy (2A-2C)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This lightweight detangling spray sets the stage by detangling and refreshing hair before applying styling products.

FORMULATED FOR

Ideal for hair types looking for a weightless detangling primer.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

This detangling spray is inspired by old-school barber elixirs. A Bb.Stylist favorite that refreshes and preps hair for styling.

FORMULATED FOR

Ideal for hair types looking to invigorate hair and scalp while detangling.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged, Scalp Care

FRAGRANCE

A scent that stems from the natural aromatic ingredients in the formula - Tea Tree Oil, Menthol, and Peppermint Extract and Oil.

This treatment spray is for breakage-prone or thinning hair. When used as a part of the Full Potential regimen, this highly potent treatment promotes strength and elasticity - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This translucent dry finishing volume spray delivers +40% more volume instantly vs. untreated hair (and it lasts all day), plus lift and airy texture.

RESULTS

Delivers +40% more volume instantly vs. untreated hair.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a volume and texture spray.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This cream-solid is part wax, part paste, part cream-providing pliable texture and flexible hold. It's a styling product for short hair loved by our Pros that also gives looks a lo-shine finish and body.

FORMULATED FOR

Ideal for short to medium hair lengths looking for pliable texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody - something for everyone who likes to complement their style with a can't-resist fragrance.

This matte finish sea salt spray adds wind-styled texture to the hair even if you're miles away from the beach. Add body to Fine to Medium hair and get volume at the roots for beachy waves (year-round).

Medium to Thick hair? Reach for Surf Infusion Sea Salt Spray.

FORMULATED FOR

Ideal for hair types seeking beachy, wavy styles.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This conditioning styling cream gives separation, subtle hold, and a smooth, satin finish - whether air-dried or blow-dried. It's a dream cream for those who love to look polished and smooth but hate to work at it.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for separation, lived in texture, and subtle hold.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated

FRAGRANCE

Featuring top notes of ozone, middle notes of rose, and a woody base.

This rich curl cream, formulated for Medium to Thick hair, allows you to shape, style, and define for flexible curls with movement. Enhanced with a rich blend of curl-loving butters and oils, it also reduces frizz, leaves hair shiny, and provides soft hold.

Fine to Medium hair? Reach for Curl Light Defining Styling Cream.

FORMULATED FOR

Ideal for Medium to Thick, curly hair seeking moisture and definition.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

Push fuller styles further with the instant texture of this must-have texturizing spray - a soft, airy, tousled look that gives can't-stop won't-stop airy dimension and flexible movement. Made translucent and with soft hold, this lighter take on our Pro-fave Dryspun Texture Spray is ideal for medium to thick hair that craves texture (but likes it soft).

FORMULATED FOR

Ideal for Medium to Thick hair types seeking a texturizing spray.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

Part leave-in conditioner, part styling cream - it delivers nourishing all-day hydration, reduces frizz + flyaways, and adds soft hold to perfect air-drying (day or night). Plus, it helps maintain an optimal scalp environment.

RESULTS

2X frizz reduction instantly + all day vs. untreated hair.

FORMULATED FOR

Ideal for all hair types seeking nourishing-yet-lightweight moisture and care for hair and scalp.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.