Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

The cool way to condition. This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Use with Illuminated Blonde Shampoo for a full wash day routine.

Hey, cool blonde. Illuminate your hue by neutralizing brass with this leave in purple toning spray. This lightweight formula helps enhance your tone, while adding hydration, reducing frizz, and smoothing your cuticle for soft, healthier-looking hair. It also provides heat protection up to 232°C.

Keep your vibe cool and your blonde even cooler with our new Illuminated Blonde Tone Enhancing Trio. Our Shampoo, Conditioner, and Tone Enhancing Leave In help illuminate blonde hues by neutralizing brass, enhancing tone, and hydrating hair. Plus, the Tone Enhancing Leave In provides heat protection up to 232°C.PRODUCTS CONTAINED:Illuminated Blonde Shampoo (Trial Size) 60 mlIlluminated Blonde Conditioner (Trial Size) 60 mlIlluminated Blonde Tone Enhancing Leave In (Trial Size) 60 ml