This shampoo, powered by our Honey Bond-Building Complex, repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen hair, improve elasticity, and help repair damage. Plus, it smoothes the hair cuticle, adds shine, and fortifies weakened strands.

For heat, color, or chemical damage-we've got you covered.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This conditioner, powered by our Honey Bond-Building Complex, repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen strands and protect against future damage. Plus, it instantly detangles, reduces frizz, and smoothes the cuticle for softness and shine.

For heat, color, or chemical damage-we've got you covered.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This frizz reducing, hydrating shampoo transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating conditioner transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

Pair with our litre-sized Bb.Shampoos and Bb.Conditioners to easily dispense product.

This volumizing shampoo instantly uplifts hair by removing buildup to provide a body-building boost for fine, thin hair that desires thick hair energy. It delivers a touch of lightweight hydration, plus it gives soft, movable volume. And when this volume shampoo is used with our Thickening Volume Conditioner, together, they strengthen and plump strands, add shine, and make for a great hair thickening routine.

RESULTS

When our Thickening Volume Shampoo is used with our Thickening Volume Conditioner, this washday duo gives:
Instantly thicker hair
2x less breakage*
2x shine**

*vs. untreated hair

**vs. unwashed hair

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight volumizing shampoo.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Inspired by the fresh sea air and brilliant warm sun, this crisp, invigorating fragrance has sparkling top notes of lemon, cucumber, and bergamot. Sea water, crisp apple, and exotic water lily add sparkle to the drydown of cedarwood, pure white musk, and soft ambergris.

A lightweight, hydrating conditioner that delivers bounce, instant fullness, and thick hair energy. Infused with our Strand-Plumping Technology, it instantly thickens and plumps each strand from roots to ends for a fuller look. It’s a body-building boost for fine, thin hair that desires voluminous results. And when this volumizing conditioner is used with our Thickening Volume Shampoo, together, they strengthen strands, add shine, and make for a great hair thickening routine.

RESULTS

When our Thickening Volume Shampoo is used with our Thickening Volume Conditioner, this washday duo gives:
Instantly thicker hair
2x less breakage*
2x shine**

*vs. untreated hair
**vs. unwashed hair

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight volumizing conditioner.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Inspired by the fresh sea air and brilliant warm sun, this crisp, invigorating fragrance has sparkling top notes of lemon, cucumber, and bergamot. Sea water, crisp apple, and exotic water lily add sparkle to the drydown of cedarwood, pure white musk, and soft ambergris.

This moisturizing, curl-loving gentle shampoo, enhanced with a rich blend of oils and butters, detangles, reduces frizz, and leaves hair shiny.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking moisture and reduced frizz.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This moisturizing conditioner is enhanced with a rich blend of oils and butters. It can be used three different ways: as a rinse-out, leave-in, or co-wash to leave hair shiny, deeply moisturized, and reduce frizz.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking moisture and reduced frizz.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

Gently does it. This luxe creamy shampoo has enough moisture for everyone (and every day), helping add shine to hair.

FORMULATED FOR

Ideal for hair types seeking moisture and shine.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood.

A luxe creamy conditioner with enough moisture for everyone (and every day).

FORMULATED FOR

Ideal for hair types seeking moisture and shine.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood.

Dive into nourished shine with a lightweight shampoo that helps balance scalp moisture, nurtures hair and scalp, and washes away dirt, excess oil, and product buildup without stripping.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Conditioner after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

Dive into nourished shine with a conditioner that helps balance scalp moisture + nurtures hair and scalp. Plus, it leaves your hair feeling smooth and reduces frizz.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Shampoo after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

This pigment-preserving shampoo, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it helps smoothe and seal the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This pigment-preserving moisturizing conditioner, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it reduces frizz and flyaways and smoothes and seals the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This shampoo with rich moisture helps restore sheen + softness, improve flexibility, and reduce frizz. Plus, its fragrant lather make cleansing a can't-resist indulgence.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for rich moisture and softness.

Patterns: Curly, Wavy
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

This product, with its creamy coconut scent, was created for coconut lovers.

This conditioner helps restore sheen and softness, improve flexibility, hydrate, and reduce frizz. An indulgent conditioner for rich moisture.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for rich moisture and softness.

Patterns: Curly, Wavy
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

This product, with its creamy coconut scent, was created for coconut lovers.

This weekly clarifying shampoo lifts away product residue, excess oil, and built-up pollutants - those impurities that can give hair that end-of-week dullness and weigh down your look.

Not this week, build-up. Enjoy a fresh, clean Sunday after a week of hair looks lived to the fullest.

FORMULATED FOR

Ideal for all hair and scalp types that need gentle but deep cleansing, except for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A clean, effervescent scent with notes of Sparkling Cassis, Watery Cyclamen, and Mint leaf to complement hair's Sunday start.