Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

The cool way to condition. This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Use with Illuminated Blonde Shampoo for a full wash day routine.

This moisturizing conditioner can be used three different ways: as a rinse-out, leave-in, or co-wash. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Color-safe.

This moisturizing, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Plus, it’s a non-stripping, color-safe shampoo that’s free of sulfate cleansers.

This multi-tasking, moisturizing shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This multi-tasking, moisturizing conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)

This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.

A creamy cleanser with enough moisture for everyone (and every day).

A creamy conditioner with enough moisture for everyone (and every day).

A daily cleanser with marine extracts for lightweight moisture.

A daily conditioner with marine extracts for lightweight moisture.

An indulgent cleanser for rich moisture.

An indulgent conditioner for rich moisture.

An invisible, 2-in-1 style extender that cleanses and adds volume from roots to ends.

An invisible, 2-in-1 style extender to cleanse roots and nourish ends.

This translucent dry finishing spray adds volume, lift, and airy texture – instantly. (Same formula, new name.)